About
About The Surf Haberdashery
The Surf Haberdashery was created after Anna kept getting compliments on her surf mobile setup. She is passionate about routine and organization, so she put together a product line that reflects each stage of the routine.
Anna decided at some point to offer dry land mentoring in addition to products. She has years of experience teaching and has come back after some gnarly injuries. She loves to share how surfing and homeopathy combined have made her life manageable.
About The Surf Haberdashery
Taking the surf journey together with fun companions while enjoy camaraderie, while enjoying great products designed for your regular habit.
About The Name
The Surf Haberdashery is a name of many meanings put together.
Hab = Habit
Haberdasher = one who deals in small articles of trade (our specialty, from the British/French)
Dash = Running towards the water!
Y = Because! Why not?
About The Website
Anna has been designing and developing websites for over 20 years. Her passion is to reflect nature, take a load off eye strain and make it enjoyable. This website flowed out of her, inspired by years of living in the redwoods, then living right near the beach. She wants you to feel like you're still there even when you're not in the water!
About The Location
We meet at the beach, the park and at Anna's home office. SurfHab was previously located on Capitola Avenue, but sadly the building became inhabitable after taking on water during a storm. Fortunately the products were untouched, but another situation was needed immediately. Miracously, a door opened at just the right time to house the products, even though it is not a public location.
It was necessary to close the business for a time, regroup, restructure and make some new offerings. The products have been put online and hand delivery is now available. We hope someday to have a location again for surfers to come to. Please do get in touch if you'd like to support SurfHab towards this goal!
About The Owner
Owner and creator, Anna Greco of Capitola, wholeheartedly loves surfing and being surrounded by nature. She was blessed later in life to fulfill a 15 year old's dream to live the surfer lifestyle. Being called to the ocean and riding along the face of the waves is indescribable by any means. It can only be felt deeply by getting in and being there.
Anna loves to spread her joy of surfing to others. She loves to encourage people and come alongside them and be there to help them overcome fears and obstacles. In order to facilitate that further, she created The Surf Haberdashery.
About The Goods
It's all in the details. SurfHab's solid brass S.O.S. whistle is shown here, which is great for signaling others and chosen for its anti-corrosive properties.
Surfhab product lines come from direct experience in the water. Rich colors and materials that reflect nature are incorporated and each stage of the routine is considered.
Start Shopping >>>About Mentorship
There's nothing quite like being mentored one-on-one. It's better than sitting in a class being taught. It deepens the bond between people during the passing of the tradition and it deepens the subject being taught. Even your potential for a higher level of skill increases. And it is only achievable in person. It is not possible to experience this through a computer.
Anna was mentored at university when she earned her bachelor's degree in piano performance. She got to spend a lot of time with her professor, a woman who was an amazing teacher and mentor. She remembers spending many hours at the professor's studio and her home to play on different pianos. Sometimes it was just the two of them and sometimes the other piano majors all spent time together. It was a very special experience and she considers herself very blessed. It equipped her for a professional career and taught her the importance of being together.
Anna offers the same kind of experience for surfers who want to take the journey. It's different than having a lesson in the water once or twice, it's time spent together regularly on dry land studying waves, chatting at Anna's studio and sharing meals together while talking about the journey. And time spent together once in a while with Anna's mentorees who are on the same journey.
Become a Mentoree >>>